At present an interesting record of users have now downloaded the ‘Chris Brown’ song, entitled: ‘Forever’. YouTube lays claim that this is after the video of ‘JK wedding dance’, which has already been viewed over 12 million times, featured the song. Although YouTube note that their site has a set of what they call ‘content management tools’, on this occasion the rights holders were able to monetize the song. Also, they included links to external online shopping websites. Externally, Amazon allowed users to purchase the song. Similarly the ever-popular iTunes were present, as users therefore had effortless access to download the track.
The world of music downloads and Royalty protected music is still far from simple. Rights holders do arguably take advantage of opportunities for increased revenue, which is shown in the case of the song ‘Forever’. More conventional copyright laws do continue to contradict ever expanding technological innovation. Users who want to use just 30 seconds of a music track for example, would in fact have to obtain licensing permission.
Some users do understandably feel that ‘The Fair use copyright law’ can easily apply. But realistically, there is no guarantee that this is a safe or more importantly legal way to post music without permission. Therefore, although user generated content online has become increasingly more popular, Royalty protected music does not allow users to post their work. A solution for users is ‘Royalty free’ music, which allows users to purchase music for a ‘one-time fee’ with unlimited use.
Consequently, there still is space for freedom online, whilst copyright laws are in place for reasons of regulation to protect the owner – it should be realised that creators of innovative online content can be the main source of revenue and marketing for the song/title track.
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